Perception is a new reality. More brands are focusing on creating emotional connections with their customers. As easy as it is to initiate a good first impression, it’s infinitely more…
Month: November 2022
Brand Values
Let’s just remind ourselves of why VALUES matter when it comes to brand building. The whole foundation of the branding process is centered on you making intentional choices based on what’s…
Brand Versus Logo
A brand is no longer what we tell the consumer it is — it is what consumers know and tell to each other. Nowadays, when most people think of brand,…
The Art of Branding
BE INTENTIONAL IN ALL YOUR BUSINESS DEALINGS: Ensure your business knows what brand image it wants to pursue. Write down the style and goal of your brand with utmost CLARITY…
