A brand is no longer what we tell the consumer it is — it is what consumers know and tell to each other.
Nowadays, when most people think of brand, the first thing that comes to mind is a logo and all that is associated to it (colour, font or style). While a logo is indeed a key brand element which must be critically conceived and designed to align with the brand identity, there is much more to a brand than just a logo.
As an entrepreneur or business owner, you probably know that leaving an indelible mark on your customers’ minds is highly valuable. By creating a recognizable, trusted, unforgettable and consistent image of your company, you’re able to win your customers’ attention and loyalty. Without that differentiation, they could easily flock to your competitors.
To build and sustain your brand from good to great, you must always be armed with this few terms.
Brand: People’s perception of who (company of individual) you are.
Brand Identity: The little things (brand elements) that must be done to drive your company image deeper into the minds of your customers. These things are what you are remembered for.
Branding: Tangible actions that you take to develop the image you envisioned.
If brand building is bigger, better and more important than Logo design; then while pay more attention on aesthetics rather than content building and development.
– Be consistent with building a trustworthy perception that you will seamlessly sustain over a long period of time.
– Always ensure that the core values you project in your brand is in sync with your personal values.
– Innovate or you stagnate.
– Always know that a brand is a living entity and as such must be feed with the right quality and quantity of resources to assure its long and healthy life.
Rich Anyanwu – Supporting Editor
richanyanwu@gmail.com
