Every Brand has a life; and to live that life, there must be a committed, concerted effort and approach to every second, minute, and moment spent developing that brand.
– Rich Anyanwu
Brand Intelligence gives you a strategic understanding of the strengths and weaknesses of your brand in relation to your target consumers or market and key competitors. Brand Intelligence can equally be seen as the consciousness that will always guide you to develop and create a persona in your brand so that every customer will get an amazing experience from his or her first contact with your brand. This is a new shift in focus for brands, which presents new challenges. Brands need to be mindful of their current channel relationships, ensure they are adding new and relevant channels to support growth, and they must do so while protecting their margins, reputation, and channel relationships. Thus, data and analytics are imperative for understanding their consumers, channels, and competition better.
WHAT MUST BRANDS DO AS REGARDS THEIR INTELLIGENCE QUOTIENT?
Increased Relevance: Account for customers’ online and offline mindset based on real-world events; and be there for the moments as audiences experience them.
Activation on Deep Understanding of Consumer Behavior: Provides insights into consumer behaviors that can inform and impact media strategy and delivery.
Extended Reach: Connect with their customers on all channels and at every level. ·
Media Efficiency: Communicate effectively and efficiently about their brands.
WHEN DO YOU NEED BRAND INTELLIGENCE?
When you’re dealing with questions so fundamentally important to your business’s success, we’d like to think ‘always. But taking a more practical approach, we find most teams will review their strategy every quarter, providing a regular data point on the health and intelligence quotient of their brand.
richanyanwu@gmail.com
BRAND INTELLIGENCE (The Science of Intentional Detailed Living)
Every Brand has a life; and to live that life, there must be a committed, concerted effort and approach to every second, minute, and moment spent developing that brand.
Brand Intelligence gives you a strategic understanding of the strengths and weaknesses of your brand in relation to your target consumers or market and key competitors. Brand Intelligence can equally be seen as the consciousness that will always guide you to develop and create a persona in your brand so that every customer will get an amazing experience from his or her first contact with your brand. This is a new shift in focus for brands, which presents new challenges. Brands need to be mindful of their current channel relationships, ensure they are adding new and relevant channels to support growth, and they must do so while protecting their margins, reputation, and channel relationships. Thus, data and analytics are imperative for understanding their consumers, channels, and competition better.
WHAT MUST BRANDS DO AS REGARDS THEIR INTELLIGENCE QUOTIENT?
Increased Relevance: Account for customers’ online and offline mindset based on real-world events; and be there for the moments as audiences experience them.
Activation on Deep Understanding of Consumer Behavior: Provides insights into consumer behaviors that can inform and impact media strategy and delivery.
Extended Reach: Connect with their customers on all channels and at every level. ·
Media Efficiency: Communicate effectively and efficiently about their brands.
WHEN DO YOU NEED BRAND INTELLIGENCE?
When you’re dealing with questions so fundamentally important to your business’s success, we’d like to think ‘always. But taking a more practical approach, we find most teams will review their strategy every quarter, providing a regular data point on the health and intelligence quotient of their brand.
richanyanwu@gmail.com
