Author: thefines

Every Brand has a life; and to live this life, there must be a commitment, concerted effort, and approach to every second, minute and moment spent developing that brand.  …

Perception is a new reality. More brands are focusing on creating emotional connections with their customers. As easy as it is to initiate a good first impression, it’s infinitely more…

Let’s just remind ourselves of why VALUES matter when it comes to brand building. The whole foundation of the branding process is centered on you making intentional choices based on what’s…

A brand is no longer what we tell the consumer it is — it is what consumers know and tell to each other. Nowadays, when most people think of brand,…

BE INTENTIONAL IN ALL YOUR BUSINESS DEALINGS: Ensure your business knows what brand image it wants to pursue. Write down the style and goal of your brand with utmost CLARITY…

In our contemporary society, I think it’s right to say that everyone knows how much e-commerce has boomed just in the past few years. With more people online especially on…

To leverage these smart ways of becoming a high-net-worth individual; start establishing good financial habits now. Update your budget. Boost your savings. Pay off debt. Increase retirement contributions. Invest in…